What is one of the first things you do when you want to know more about a new product or company? You might ask friends or family if they’ve heard of them or tried the products. And chances are you will go to the Internet and search for it. Depending on its popularity, the first link that shows up will probably be a website. Then following links might be social media pages or blog/news articles.
If you like what you see, you might seriously consider doing business with them in the future.
If nothing shows up in your search, what happens? It’s highly likely you will forget all about it and never follow through on doing business with them.
Hopefully this scenario helps you understand how important it is to have a website. And if you’ve been following our series this week, you’ve just discovered the second building block of a small business brand: websites.
Surprisingly, about 60 percent of small businesses don’t have websites, according to a recent survey by Redshift Research. The article continues by saying the reason for not having a website is because these businesses perceive themselves to be too small.
Too small? No such thing.
Look at the number of individuals who have websites to promote their art, modeling photos, photography, etc. If you expect to monetize a product or service you offer, you need a website. If you don’t have one, you are missing out on several opportunities to advertise your business. Just like business cards, a website is now the new standard for businesses, both small and large.
We live in a digital and mobile age where the consumer is informed and educated before making a purchase or patronizing a business. If you’re serious about your business and want customers to find you, you need a website.
Your website does not need to be fancy or complicated. It (like your logo) can be SIMPLE, CLEAN and UNIQUE. The bare bones minimum things that should be on your website are the same as a business card:
1. Tell who you are.
2. Explain what you do.
3. Show people where to find you.
Beyond that, you want to have searchable Web copy. (This does not include photos that include text in the picture.) Google can’t search the text/copy on a picture, and it has no affect on SEO. You also want engaging photographs that showcase your happy clients using your product or service.
Finally, you need call to action copy that will connect you with your prospective patrons. This can be a form that you fill out or even a direct email to you. And last, but not least, the Web design needs to incorporate your brand’s colors and a clean, high-resolution copy of your logo.
Tomorrow we’ll dive into the third building block. Come back here tomorrow, or sign up for our newsletter to have it delivered straight to your inbox. You won’t want to miss it!